Social Media Advertising is a well-established practice and concept to quite a few marketing agencies and brands. Posting adverts (copy, video, and images) has been possible for a very long time, but unfortunately, there are quite a few brands and businesses that are slow to adapt and adopt. Here is a couple of reasons why you should consider devoting a little bit of ad spend toward social media advertising.
Social Media Advertising Creates Traffic
30% of all digital traffic to be specific. That statistic alone should convince your business and brand to adopt the habit of promoting your brand through social media. The most important thing to keep in mind is that there is a social media platform that can assist your business more than any other, which means that you don’t necessarily have to market yourself across every platform simultaneously.
Social Media Breeds Brand Loyalty
Customers feel obliged to offer their support and loyalty toward a brand that connects with them more often over social media. This can be in the form of social media advertising or through content creation on the social platforms. Ultimately, the more people that follow your Facebook page as a result of great social media advertising will generate an increase in sales in the store (or online).
Marketers Express The Future Of Advertising
Marketers don’t generally create advertising campaigns across conventional print and media for their own brands (they’re too busy doing that for other brands). However, where they are pitching their value propositions is across social media. If this is anything to go by, it expresses that social media is exceptionally powerful yet simultaneously cost-effective.
The Loudest Voice
Did you know that there are almost 970 million daily users on Facebook alone? Furthermore, Facebook has built-in metrics that allow you to monitor traffic as well as ROI with regards to every rand that you spend on the platform for advertising purposes.
In conclusion, it’s important to note that some of these statistics are important, and cannot be ignored by any brand or business that is even remotely interested in marketing themselves online.