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Facebook still advertisers' top social media platform

February 03 2025 By AdCheck admonitoring, socialmedia, facebook, instagram, tiktok

Facebook remained the top platform for brands advertising to South African audiences through social media channels in 2024, followed by TikTok and then Instagram, new data released by AdCheck has revealed. The data was gathered over the entire 12 months of last year and showed that by adspend, Facebook (R4.75 billion) led the way, ahead of TikTok (R4.04 billion) and Instagram (R2.48 billion). In terms of impressions, Facebook came out tops again ...

Sales slow? You need campaign analysis

November 18 2024 By AdCheck

Black Friday, the holidays, Christmas...these are all peak shopping periods and the ideal time to get your best campaigns out there to generate major sales. But what if these 'special occasions' are less than spectacular and your campaigns are not delivering the returns you'd hoped for? You need to do a post-campaign analysis to help you better plan your next campaign. Campaign analysis delivers valuable insights by providing an overview of a bra...

Advertising analytics with digital intelligence

November 18 2024 By AdCheck

In recent years, the demand for competitive intelligence for online advertising has soared, as marketers seek to understand the reach and efficacy of their competitors' advertising efforts when conceptualising new creative campaigns. Digital intelligence is a rapidly evolving tool that allows businesses to better comprehend what their competitors are doing when advertising online. This enables brands to optimise their own online advertising strat...

5 reasons you need to do competitor ad analysis

November 14 2024 By AdCheck

It's a misperception that the more time consumers spend on media platforms, the more opportunities you as a marketer have to reach them. The fact is, those platforms are noisy, with every brand clamouring for a piece of the consumer pie. The only way to create real opportunities to reach consumers is by standing out above the noise. To do that you need to know exactly what your competitors are doing - and do it better. Competitor advertising anal...