Advertising analytics with digital intelligence

In recent years, the demand for competitive intelligence for online advertising has soared, as marketers seek to understand the reach and efficacy of their competitors' advertising efforts when conceptualising new creative campaigns.

Digital intelligence is a rapidly evolving tool that allows businesses to better comprehend what their competitors are doing when advertising online. This enables brands to optimise their own online advertising strategies for increased competitiveness.  

In South Africa, AdCheck has offered local marketers access to this cutting-edge technology for more than 5 years, and is still the only local ad monitoring service to provide a competitive and business intelligence advertising measurement solution.

Data is provided for the following competitor categories: adspend; number of impressions; message and ad creatives; share of voice; media plan (which publishers are they buying on?); share of voice by publisher (500+ IAB online publishers); buying strategy (ad network, direct and programmatic); digital media mix across channels, including desktop display/video; mobile display/video; Facebook; YouTube; Instagram; X (formerly Twitter); TikTok and various apps.

AdCheck's solution provides the widest coverage across all these channels delivering data on actual viewability, as opposed to click throughs, in real-time on a single dashboard.

For display and video, across desktop and mobile, historical data going back to 2019 is also available.

The solution relies on a hybrid model driven by AI algorithms to statistically sample the online digital ecosystem, using both human and virtual panels data in one powerful market survey methodology.

At the heart of this groundbreaking innovation is a vehicle that passively collects and measures the real-time online behavioral activities of a human panel comprising 10 million cross-device opt-in users in 60 geographies worldwide.

In South Africa, this opt-in panel comprises more than 100 000 human panellists. These people continuously share their online information anonymously with AdCheck, providing a comprehensive viewpoint on actual digital behaviours and trends as they happen.

In addition, the model uses proprietary, patented Virtual Panel technology to simulate real user behaviours and digital profiles to accurately measure the advertising ecosystem within publishers while calculating the exposure level of each ad.

In this way, this hybrid data collection methodology brings unseen coverage and transparency into the digital marketing research industry.

Brands wanting to move on from old, outdated moitoring are strongly encouraged to explore AdCheck's digital intelligence solution.